Features
The medium communication information has a fast, wide, and high impact.
Mass Communication Media has five functions, namely promotional functions, news communication functions, public opinion supervision functions, practical functions, and cultural accumulation functions.
Mass Communication Media is mainly divided into two categories: printing and electronic class. These two types have their own characteristics.
Print Major Communication Mainly includes newspapers and magazines. The newspapers have a large amount of issuance, and thus is the largest print media in the audience, which is a popular propagation tool, so newspapers have many advantages.
first, information is more detailed. In contrast to television, the information contained in the newspaper is more detailed, detailed, comprehensive, and readers can get information about the comparison system.
second, information has optional. The modern life is fast, the time is tight, the newspaper is published in the news, but the reader can choose to read it in many information according to their needs and hobbies, and don't have to watch TV and listen to the broadcast, no matter what I like. If you are, you have to look at (listen) incorrectly.
third, information has reservations. When you encounter good product information, the reader can keep down for a long time to prepare. Broadcasting, although the TV is in the ear, the picture is vivid, but it is turned away, it is difficult to retain during memory.
fourth, the information cost is low. The newspaper price is relatively low, and it is not necessary to invest a lot of money in one time, and the masses can accept it. Electronic equipment is invested in higher and requires special receiving equipment, and the computer also requires certain operational techniques.
Newspaper
"邸报" China is one of the earliest newspapers in the world, issued in the Tang Dynasty, "Room" is the oldest newspaper in the world. In the Tang Dynasty, there was a newspapers with news communication and only newspapers that were sent between officials.
"Zhao Wenxin", on August 8, 1873, Ai Xiaomei founded in Hankou, which is the earliest Chinese newspaper founded by the Chinese, and it is a Japanese issue, and then it is changed to 5 issue. In terms of Hong Kong, Shanghai's model, the content is mostly anecdotive, there is a poetry, although there is also a certain reader, but the sales still have not been opened, and the publication is less than one year.
The newspapers in my country have emerged in some southeast coasts, and there is a "report" and "broadcast" and "broadcast", "report" and "broadcast" in Shanghai's "report" and Guangzhou "report. During the period of the national, the national published newspapers and magazines, more than 80% is China, which has all the national cities in the country, forming a climax of my country's first newspaper publishing.
The newsletter activities of the bourgeois SPP not only breaks the overalls of foreign newspapers, but also promotes the development of sports. "Wan Guo Bagong" "Motural Journal" "Time News".
"People 's" In 1905, it was a large-scale monthly magazine. It has the statement, the time speech, talks about the pleading column. Chen Tianhua, Zhu Zhixin, Zhang Taiyan, Liu Shi Pei, etc., participated in the compilation. Sun Yat-sen is summarized in the publication of the Alliance, and the proposition of the Alliance is a nationalist, civil rights and people's livelihood. The creation of the newspaper and its promotion and promoting the situation of the revolutionist, became the center of progressive public opinion.
"New Youth" The original "Youth Magazine", Journal of Shanghai, Chen Duxiu, September 15, 1915. The second year is renamed "new youth". "New Youth" is committed to spreading democracy and science, and vigorously promotes new ideas, promotes new morality, violently criticizes feudal cultural thoughts and feudal ethical moral concepts, and guides youth to break through the binding of feudal etiquette. "New Youth" is the most influential publication in the "May 4th" new cultural movement.
"Red China" was published in 1931, and published for the Organization of the Central Work Peasant Master Government, published in Ruijin Ye Ping Village. Become a powerful tool for the party and the government to organize war and economic mobilization.
"Xinhua Daily" self-created publication until February 28, 1947, he was banned by the Kuomintang rule, and he was bravely fighting for 9 years and 18 days. Promote Marxism-Leninism, adhere to the propaganda party's route and policies, and launched a multi-faceted struggle with the Kuomintang.
"People's Daily" "Guangming Daily" promotion party route, policy and policy tools.
China Business Advertising Association, China Communication University hosted the 2008 Chinese consumer ideal brand big survey of newspapers before the newspapers: "Southern Weekend" "Reference News" "People's Daily".
Broadcast
(1) The first broadcast station: In 1923, the British and American newspaper was founded to establish the mainland newspaper - China Radio Company Broadcasting Station "(Shanghai).
< P> (2) The first radio station from the Chinese: 1926 Harbin Radio Radio Station officially launched.(3) China's first private radio station: 1927 Shanghai New Company opened
(4) China's first national radio station: 1928 Nanjing National Government prepared by the Central Radio station launched in Nanjing.
TV
movie The cause of the cause has experienced from silent to the sound, from black and white to color, from imported film to domestic film development history.
In August 1896, Shanghai Xuyuan "another village" showed "Western Sports Opera" ", This is China's first movie screening.
China's first self-timer movie" Dingjun Mountain "-1905
China's first story film" hard wife "
China's first sound movie "Songs Red Peony"
China's first martial arts god blame "Fire burning Red lotus temple"
China's first international Awarded movie "Fishing Guangqu"
In addition, "Orphan Save Reply" "Eight Thousand Mile Road Yun and Moon" "The Spring of the Xiaocheng" "Sanmei War" "Sister Flower" "Feng Yun Children "Wanjia Light", etc. are all famous in the history of Chinese movie.
Internet
in 1993, China's first Internet line is officially opened. In the first half of 2003, users reached 68 million, ranked second in the world. In the first half of 2005, users exceeded 100 million. In 2008, netizens broke through 250 million, ranking first in the world.
China Business Advertising Association, China Communication University sponsored 2008 China Consumers Ideal Brand Survey Web Site Pretty: Baidu, Sina, Sohu. Packet debate the profit and disadvantages of the Internet. Explain the Internet impact.
profit: government function network provides people with more Convenient service, e-commerce, online shopping, online financial management, distance education, telemedicine, sending and receiving email, playing games, consulting information, dating chat, reading news. Can't give a negative impact on the health of youth. Info Internet cafe, add fans, Misrottimist, unstaytive; addictive virtual world, not conducive to normal social interaction.