Compositioncontent
Commoditypackagingincludestwomeanings:Ontheonehand,itreferstothecontainerthatcontainsthecommodity,usuallycalledpackaging,suchasboxes,bags,baskets,barrels,bottles,etc.;Ontheotherhandreferstotheprocessofwrappinggoods,suchasboxingandpacking.Thebasicfunctionsofcommoditypackaginginclude:protectingtheconvenienceofcommoditycirculation,facilitatingconsumption,promotingsales,increasingcommodityvalue,andpromotingtherealizationofusevalue.
Mainfeatures
Commoditypackaginghastwocharacteristics:subordinationandcommoditynature.Packagingisanaccessorytoitscontents;commoditypackagingisaspecialcommodityattachedtotheinnergoods,whichhasvalueandusevalue;atthesametime,itisanimportantmeanstorealizethevalueandusevalueoftheinnergoods.
FourElements
1.Packagingmaterials:Packagingmaterialsarethematerialbasisofpackagingandarethematerialbearersofpackagingfunctions.
2.Packagingtechnology:Packagingtechnologyisthekeytorealizetheprotectionfunctionofpackagingandensurethequalityofthegoodsinside.
3.Packagingstructuremodeling:Packagingstructuremodelingisthespecificformofpackagingmaterialsandpackagingtechnology.
4.Surfacedecoration:Surfacedecorationisthemainmeanstobeautify,publicizeandintroduceproductsthroughpicturesandwords.
Basicclassification
Therearemanytypesofcommoditypackaging,andtheclassificationandpackagingtypesofcommoncommoditypackagingareasfollows.
(1)Classificationaccordingtobusinessoperationhabits
1.Domesticsalespackaging:Itisapackagingusedforproductssoldinthecountry,whichissimple,economicalandpractical.
2.Exportpackaging:Itisthepackagingusedforinternationallong-distancetransportationofgoodsinordertoadapttothesaleofgoodsabroad.Itismoredemandingintermsofprotection,decoration,competition,andadaptability.
3.Specialpackaging:packagingusedforhandicrafts,finearts,culturalrelics,precisionandvaluableinstruments,munitions,etc.,generallycostsmore.
(2)Classifiedaccordingtothelinksinthecirculationfield
1.Smallpackage:Itisthepackagethatdirectlycontactstheproductandisassembledandshippedatthesametimeastheproducttoformanintegralpartoftheproduct.Therearemanypatternsortextmarksonthesmallpackagesofcommodities,whichhavethefunctionofprotectingcommodities,facilitatingsalesandguidingconsumption.
2.Middlepackaging:Itistheinnerpackagingofthecommodity,whichiscommonlyreferredtoascommoditysalespackaging.Mostofthemarecontainerswithacertainshape.Ithasthefunctionofpreventingthecommodityfrombeingdamagedbyexternalforcesqueezingorimpact,orbeingaffectedbytheexternalenvironmentandcausingdeteriorationsuchasmoisture,mildew,corrosionandsoon.
3.Outerpackaging:Itistheoutermostpackagingoftheproduct,alsoknownasthetransportpackaging.Itismostlythepackagingofseveralcommodities.Thereareobviousmarksontheouterpackagingofthegoods.Theouterpackaginghasthefunctionofprotectingthesafetyofcommoditiesincirculation.
(3)Accordingtopackagingshapeandclassification
Withpackagingmaterialsastheclassificationmark,commoditypackagingcanbedividedintopaper,plastic,glass,metal,wood,andcompositePackagingmaterials,ceramics,textiles,andothermaterials.
(4)Classifiedbyprotectiontechnologymethod
Takingpackagingtechnologyastheclassificationmark,commoditypackagingcanbedividedintoskinny,transparent,tray,window,shrink,bag,easyOpening,spraying,cooking,vacuum,aeration,moisture-proof,rust-proof,mildew-proof,insect-proof,sterile,shockproof,shading,gifts,collectivepackaging,etc.
Technicalrequirements
(1)Adapttotheneedsofvariouscirculationconditions
Toensurethesafetyofcommoditiesinthecirculationprocess,commoditypackagingshouldhaveacertainstrength,Solid,firmanddurable.Fordifferentmodesoftransportationandmeansoftransportation,correspondingpackagingcontainersandtechnicalprocessingshouldalsobeselectivelyused.Inshort,theentirepackagingshouldadapttothestorageandtransportationconditionsandstrengthrequirementsinthecirculationfield.
(2)Itshouldbeadaptedtothecharacteristicsoftheproduct.
Thepackagingoftheproductmustbebasedonthecharacteristicsoftheproduct,andthecorrespondingmaterialsandtechnologiesmustbeusedtomakethepackagingfullymeettherequirementsofthephysicalandchemicalpropertiesoftheproduct.
(3)Meettherequirementsofstandardization
Commoditypackagingmustbestandardized,thatis,thepackagingvolume(weight)oftheproductpackaging,packagingmaterials,structuralmodeling,specifications,dimensions,andprintingsigns,Terminology,packagingmethods,etc.,touniformlystipulate,andgraduallyformserializationandgeneralization,soastofacilitatetheproductionofpackagingcontainers,improvepackagingproductionefficiency,simplifypackagingcontainerspecifications,saverawmaterials,reducecosts,andbeeasytoidentifyandmeasure.Conducivetoensuringpackagingqualityandproductsafety.
(4)Packagingshouldbe"appropriateandmoderate"
Forsalespackaging,thesizeofthepackagingcontainerissuitableforthegoodsinside,andthepackagingcostshouldbeconsistentwiththegoodsinside.Excessivereservedspaceandtoohighaproportionofpackagingcoststothetotalvalueofgoodswillharmconsumers’interestsandmisleadconsumers’“over-packing”.
(5)Commoditypackagingshouldbegreenandenvironmentallyfriendly
Thegreenandenvironmentalprotectionrequirementsofcommoditypackagingshouldbeunderstoodfromtwoaspects:First,thematerials,containers,andtechnologythemselvesshouldbecorrect.Commoditiesaresafeandhygienicforconsumers.Secondly,packagingtechniques,materialcontainers,etc.aresafeandgreenfortheenvironment.Intheselectionandproductionofmaterials,followtheprinciplesofsustainabledevelopment,energysaving,lowconsumption,highfunctionality,pollutionprevention,andsustainablerecycling.,Orcanbesafelydegradedafterbeingdiscarded.
Influencingfactors
(1)Theconceptofcommoditypackagingtechnology
CommoditypackagingtechnologyreferstotheThetechnicalmeasurestakentoresistinternalandexternalfactorsaffectingqualityarealsocalledcommoditypackagingprotectionmethods.
(2)Requirementsofcommoditypackagingtechnology
Theexternalfactorsthataffectthechangeofcommodityqualityaredividedintophysical,chemical,biologicalandotherfactors.Commoditypackagingprotectiontechnologyispreciselythespecificpreventivemeasurestakenagainsttheaboveinternalandexternalfactorsthataffectthequalityofthegoods.
Scopeofapplication
InApril2014,theStateAdministrationforIndustryandCommercestatedthat“well-knowntrademarks”arenothonorarytitles.Inordertoavoidsomebrandsfrommisleadingconsumerswith“well-knowntrademarks”,May1Fromtoday,"well-knowntrademarks"areprohibitedfromappearingonthepackagingofgoods,norcantheybeusedforadvertisingorexhibitions,otherwisetheywillfaceafineof100,000yuan.