Introduction
my country's netizens have exceeded 300 million in the first half of 2009, still maintaining a rapid growth momentum, leading the global Internet. On July 16th, China Internet Information Center (CNNIC) released the "24th China Internet Development Statistics Statistical Report" (hereinafter referred to as "report") showed that as of June 30, 2009, my country's netizens, broadband network The top-level domain registration (12.96 million) of the country is still ranking in the world, and the Internet penetration rate is steadily improved. Affected by the 3G business, netizens using mobile Internet access to 155 million, accounting for 46% of netizens, and increased by 32.1% in half a year, and the growth rate is very rapid.
At the same time, network security has become a matter of concern from all walks of life, the existence of network security risks such as phishing, viruses, and Trojans, the development of e-commerce, network payment, etc., has caused obstacles. According to the analysis, based on the rapid development of scale and application, China Internet needs to be developed by the available to the trusted phase.
Details
Network size The world's first penetration rate continuously increases
Continuously spread global financial crisis to my country's Internet overall Has little effect. The CNNIC "Report" shows that my country's netizens and broadband netizens have grown rapidly, and the Internet is ranked first in the world. As of the end of June 2009, China's netizens reached 338 million, an increase of 13.4% by the end of 2008. The size of 40 million in half a year; the size of broadband netizens reached 320 million, accounting for 94.3% of the total net employee, and it has risen 3.7 from the end of 2008. A percentage point.
corresponds to the continuous growth of netizens, which is a steady increase in the penetration rate of my country. Data show that as of the end of June 2009, my country's Internet penetration rate reached 25.5%, maintaining a steady and rising situation.
mobile phone netizens increase 30% 3% 3G market capacity is a large elasticity
data display, as of June 2009, netizens using mobile Internet reach 155 million In half a year, it has increased by 32.1%, and mobile phone netizens showed a rapid growth momentum. In addition to the efforts of governments and operators, this growth is also very related to the fashion color of mobile Internet itself and the richness of mobile Internet content. The further improvement of mobile phone share in rural areas has also promoted the rise in this group of mobile Internet access.
According to the survey, 28% of the users who have used mobile Internet have said that 3G mobile Internet access, 39.6% are not clear. Among the users who have not used mobile Internet, 14.8% said that in the next six months, mobile Internet can be used, and in this part, 49% indicate that 3G mobile Internet access is used. This also shows that there is a large elasticity in 3G future market capacity and requires various operators to develop.
Entertainment Application Stable Development Business Apply Anti-potential Rhizome
CNNIC "Report" shows that my country's netizens in entertainment, information and social class is more High, in addition to the forum / BBS, these three types of network applications are more than 50% in the netizen. Among them, entertainment network applications tend to stabilize after long-term growth. The network music application rankings remain first, the usage rate increased by 1.8%; network video users have grown rapidly, with a growth of 10% in half a year, and the usage rate is 1.9 percentage points.
It is worth noting that in the face of the influence of the financial crisis, Internet transaction applications have developed rapidly. User size of online shopping rose in the economic crisis, reaching 87.88 million, half a year increases nearly 14 million users, and online payment users have increased by 4.8 percentage points. Analysts pointed out that the financial crisis highlights the high-cost advantage of the Internet platform, attracting a large number of online shopping people, which is why the trading is rapidly increased. However, the transaction network application level is still low, relatively lagging.
Network information security importance Japanese increase network into a future trend
CNNIC "report" pointed out that there is a 195 million netizens encountered when online Attacks of viruses and Trojans, 110 million netizens encountered an account or password to stolen issues. Network security hazards make netizens decline in the trust of the Internet, only 29.2% of netizens believe that online transactions are safe, which in turn restricts the development of trading applications such as e-commerce, online payment.
analysts pointed out that with the increasingness of my country's Internet infrastructure, users of users have gradually increased, and the innovation and development of network technology, network applications have been infiltrated from life and entertainment to the social economy, netizens Trust and security requirements are also increasing. How to improve Internet users's trust in the Internet has become an urgent need to solve problems, and on the basis of "available", build "trusted" network environments is an inevitable trend.